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Blog posts of '2017' 'July'

How To Make An Effective Poster

Posters have many benefits and using posters to advertise your business can have a positive impact. Before having a poster printed there are a number of things to take into consideration. From the colour scheme to the information you include, the overall appearance of your poster is extremely important in order for you to ensure that the reader remains interested and wishes to proceed to finding out more information or making a sale. Below are 4 top tips to make the most out of your poster.

4 Tips For Making The Most Out Of A Poster

Imagery Design

In order to attract your audience from the start, it’s best to use a high quality images as possible. This way, the images will be able draw the attention of the reader, which will push them to know more about your business. Poor quality images which may not showcase your services in the best possible light will impact people even seeing your poster and looking at it. The images you choose should be relevant to your business and showcase the services or products you choose.

Clear Message

Having an easy, recognisable message on what your poster is about is key to drawing the reader in. Don’t waste time or space on your poster with unnecessary information, try to get straight to the point on all parts of the poster to ensure customers are reading the information they need to. This will mean that the reader will know from the second they see your poster, what it is you do and what the poster is about helping to drive business towards your company. The time saved on wasted information, means that the content will be straight to the point and will give the client a clear decision on whether or not they require your services.

Informative Text

Whilst it’s great to have a clear message people must also understand what it is you offer; the text needs to be informative. If you’re pushing a product or promotion people are going to want to see the price of the discount available. Not only does your content need to be informative for the reader, stay mindful of the end result you wish to achieve as the style of text you write can affect this. Think about how you want to portray your business.

Contact Details

In addition to all an all singing all dancing poster it’s important not to forget contact details. The whole purpose of posters is to encourage people to call, visit or connect with you. When including contact details on a poster they should be clear and easy to read. Try to make the lives of your readers as easy as possible, so include all the necessary information clearly and easily so that there is no way for them to not choose you. After all, the purpose of your poster is to inform your reader or try to initiate a sale.

Why Is Printing Important For Business?

Understanding The Importance Of Printing For Business?

Most advertising is typically done online these days and many businesses fail to recognise how important print based marketing still is. People might see it as just an extra cost or even as completely ineffective.

Printing is a fundamental part of business and especially print based marketing. Printing gives you another advertising opportunity that allows you to connect with customers both locally and on a face to face basis.

Whether you’re a builder looking for work or a shop pushing a promotion, printing can be a very effective marketing tool. Understanding the importance of advertising printing for business can help you to become much more efficient and help to grow your business and brand awareness.

The Potential of Print Based Marketing

Print marketing has the potential to achieve great things for your business, from increasing brand awareness to an increased revenue stream. Printing can easily adapt to a range of marketing purposes from brochures to posters and much more.

Printing allows you to target a much larger market; especially in the local area that you might be based. Flyers allows for mass market distribution meaning you can target a large audience without spending a great deal of money.

Marketing materials such as posters allows you to push your business, event you might be hosting or a promotion that you currently have on. Posters come in a range of sizes and can contain a lot of information whilst remaining engaging for the reader.

Items such as brochures can be delivered to customers, put out at events or even displayed in your workplace for potential customers to see. Brochures can be fully designed around your business and can be kept in same tone as your current branding.

5 Reasons Why Printing Still Works

Printing is often overlooked by many businesses or self-employed individuals. However, printing is a trick many people are missing. We believe it’s one of the best ways to help you attract customers quickly and to help promote existing customers to use you again. When you put a poster up in the town centre, imagine how many people will see it. That one poster could be seen by thousands of people or more.

Some of the top five reasons we believe that printing still works are:

  • Accessibility – People can read it when and where they want to
  • Long Lasting– Posters, brochures and other print based marketing is designed to be long lasting and highly durable
  • Design – It can be fully designed around your requirements and contain any information that you might need it to
  • Marketing – Printing is one of the easiest and most effective ways to market the service, promotions or products that you offer
  • Distribution – Printed materials can be can be easily posted out, displayed around the local area or left in popular areas for people to pick up

If you’re in need of printing for your business, then be sure to check out the range of products we offer at CRS Graphics. We offer everything from banners to posters and so much more.

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